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TV-Web Connection - A method to identify opportunities for improving TV ratings and web page participation by assessing the relationship between TV programs and web site content.
Web-TV Studies –
- Impact of Cross Promotion
- The Effects of Timeliness on TV Newscast and Web Story Posting
- TV Audience vs. Web User Interests
- Ways to Compound Web Page Activity
- Influence of Interactive & Transitional Elements
- Matched to TV Home Viewer Ratings & Web Content Clicks
Web & Mobile - An analysis comparing the services and content offered Web and Mobile users by various media enterprises.
Web Site / Mobile Studies –
- Web Site Content & Interactivity Comparison
- Extended User Services
- Email Alerts, Newsletters, Daily Feeds, Mobile Content
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