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Promotion - Factual information and analysis for verifying, evaluating, and making adjustments to promotion priorities, scheduling strategies, and creative content
KMR’s flexible methodology allows for measurement of any length or visual presentation of promotional content within program and non-program content of the client and its competitors throughout the broadcast day and at its web sites.
Branding - A brand is what the consumer believes it to be, not what the creator intends it to be. KMR studies brand and slogan effectiveness by clarifying whether content providers are delivering what the viewer or web user expects from that brand.
Customized studies examine the use of mixed messages and the multiplicity of sub-brand slogans.
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